Brook Lenox – Online & Mobile Marketing

In my 1st post on keyword research, I explained why we need to do keyword research and that we need to start by getting organized.  The next step is to create a starter list of keywords. 

Here are the steps I take to create those keywords:

1. Brainstorm 3-5 word phrases
2. Break keyword phrases down
3. Expand that starter list
4. Add them back together
5. Create test ad groups
6. Make sure you can track your results
7. Launch a small campaign
8. Check your return on investment

I go step my step in my longer post, on how to create keywords.

Questions? Comments? Does this help?